Drug-awareness poster by an unknown artist, 1965-69. The Central Council for Health Education, London.
Normal people don’t need drugs was a slogan promoting the idea that drug users were socially ‘abnormal’. The Council hoped to discourage young people trying drugs by illustrating ideals of wholesome young people leading healthy outdoor lifestyles. Social and cultural upheaval during the swinging sixties meant increased drug experimentation and also awareness of drug abuse. Source sciencemuseum.org.uk